As part of a teaching module on pollinators & agriculture, Bayer again supported German schools to plant flowers this spring, to help feed bees.
Three hundred schools participated in this year’s spring campaign, ordering seed packets to plant flower patches at their schools. Judging from the feedback, teachers really appreciated the campaign. Julia Kiessling from the Municipal Rudolf Diesel Junior High School in Munich, for instance, got back to us to say: “Thank you very much for this great offer, I am very happy with the seed pack!”, and Lena Küfner from the Justus-von-Liebig School in Hohenwart thanked us, saying: “I have just ordered free seed mixtures from you. The action is really great.”
With a distribution of some 6,000 seed packets, this could amount to up to 60,000 m2 of flowers being planted for bees and other insects this summer! A positive and colorful outlook and encouragement for further activities to support bees and pollinators.
Linked to the campaign, the module on Lehrer-Online attracted more than 2,700 visitors resulting in over 1,300 downloads in March and April, the highest numbers since the launch of the teaching units. This promises a lot of fun for pupils, learning about pollinators this school year. The autumn campaign, later this year, coincides with the start of the new German school year and will include information for pupils on how to build an insect hotel to provide shelter, refuge and nesting facilities for wild pollinators during and after the winter.
The global head of Bayer Bee Care, Coralie van Breukelen-Groeneveld, is delighted with the buy-in and explains the rationale of Bayer’s involvement: “This platform enables us to reach teachers, providing them with a balanced and scientific view on the pollinator topic, highlighting the challenges bees are facing in today’s world and the role of agriculture. And we can initiate action: We show people that everyone can do something to support bees locally.”
Taking into account that school curricula vary from country to country, the initiative focused on Germany in the first instance. An English translation is now available and ready to be adapted to the curricula of other European countries as soon as local educational partners have been found.
The teaching module on “Pollinator Diversity and Agriculture” was developed for secondary schools in cooperation with Eduversum, a renowned German provider of teaching material for schools, and the Stiftung Jugend und Bildung. It was launched in late 2017.
The module contains three teaching units:
The accompanying activation campaign for planting flower patches is part of the “Feed a Bee” initiative that Bayer Bee Care launched in 2015. It focuses on planting pollinator forage with the help of communities, individuals and organizational partners.