Modern agriculture showcased in Hanover

Bayer Bee Care participate at Lake Masch festival

Aug 23, 2018
Members of the Bayer Bee Care team talking to visitors at the booth during the Lake Masch event in Hanover, Germany.

Members of the Bayer Bee Care team talking to visitors at the booth during
the Lake
Masch event in Hanover, Germany.

Have you ever wondered where your food comes from? Who is responsible for growing the crops which make up the ingredients you use for your family meal, favorite cakes or party pizza? And do you know that many of the fruits, vegetables and nuts we enjoy as part of our diverse, daily diet need bees and other pollinators?

Several thousand people and families who visited the “experience farming” booth at the Lake Masch event in Hanover on a sunny, long weekend in early August took the chance to find out.

The booth, organized by the Forum Modern Agriculture (Forum Moderne Landwirtschaft e.V. or FML for short), sought to bring consumers together with farmers from the region to exchange views on farming and agriculture and to enable visitors to get a personal insight into a farmers’ work. One highlight of the event was the virtual reality adventure tour through a modern arable farm, with several young farmers and a beekeeper acting as guides.


Anja Quambush (l.), supporting the Bee Care team, talked to visitors about honey bees and the colony living in a beehive.

Environmental protection in the agricultural landscape was one of the key topics at the booth. To give this some more body, two members of the Bayer Bee Care team from Monheim, Germany, joined FML for the event. Pollinators can be seen as ‘farm workers’ – actively participating in agricultural activities. All the more reason to protect them.

With a demonstration hive for visitors to look at and fuzzy bees, honey sweets and information material, the stand was definitely buzzing, providing the opportunity to talk to experts and learn about the activities and projects of the Bayer Bee Care Program. The team also explained some of the small, simple measures that visitors, even if they live in the city, can do to support bees and other pollinators.

Summing up after the event, Dieter Eck, a member of the Bayer Bee Care Team, who participated at the stand said, “We had a really great day. People were very interested to learn more about bees, what we do and how we are helping to bring food to their tables. Some people also raised concerns, for instance on the use of pesticides in general, which we could address by explaining with facts and information.”

Engaging on important topics like these with the public is important — and all the more pleasant on a lovely day in a festival setting!

Back To Top