Bayer’s presence at Fruit Logistica this year was guided by the slogan ‘Working Together for Sustainable Agriculture’. The perfect opportunity for Bayer Bee Care to emphasize the importance of bees and other pollinators and show visitors how, through our Bee Care Program activities, we are aiming to strike a balance between contributing to the health and diversity of pollinators, while helping farmers optimize agricultural productivity. “Many fruits and vegetables rely on insect pollination, therefore farmers need innovative crop protection technologies and efficient crop pollination’, explains Coralie van Breukelen-Groeneveld, Head of the Bayer Bee Care Center at Bayer, who was representing Bee Care on the Bayer stand.
With the country theme this year on the stand being “India”, we decided to highlight a remarkable Croplife smallholder farmer collaboration project from Maharashtra province in India. The project shows how onion seed producers and pomegranate smallholder farmers in that region reaped the benefits of letting bees do the work while the farmers took care of them. The pilot project provided subsidized honey bee hive rentals, while training farmers about the responsible use of crop protection products and beekeeping. Farmers were highly motivated, taking good care of their bees, once they knew the role bees play in pollination, improving the quality and quantity of their crops. “And this is just one of the 30 collaborative projects within our comprehensive, worldwide Bee Care Science Program, addressing some of the main threats and opportunities for pollinators and pollination via a tailor-made approach corresponding to local and regional needs,” Coralie van Breukelen-Groeneveld adds proudly.
Many fruits and vegetables rely on insect pollination, therefore farmers need innovative crop protection technologies and efficient crop pollination – a key message at Fruit Logistica last week.
With 3,100 exhibitors from over 80 countries representing the entire added-value chain for fresh fruit and vegetables and more than 75,000 trade visitors from 130 countries expected, what better place to demonstrate Bayer’s commitment to smallholder farmers and pollinator health and safety as part of sustainable agriculture, around the world.
Here you can find the link to the Bayer smallholder farmer press release.
For more information read our Beenow article:
Delivering a honey sweet message
Pollinator project in India